SME Events & Marketing

Something Different...

We are not just a team! We’re storytellers, builders and experience makers. Born in the heart of the UAE and fueled by bold ideas, we blend strategy with creativity to craft moments that move people and brands alike.

From immersive mall activations to cutting edge marketing and unforgettable events, we don’t just follow trends, we set them.

This isn’t just what we do, it’s who we are: curious minds with a passion for impact.

Unfold Our Story...

The Magic We Make

We offer a range of specialized services tailored to meet your individual needs. Our approach is focused on understanding and responding to what you require, providing effective and practical solutions.

Mall Activations

We Craft Immersive Stories-Beyond the Footfall

Live & Corporate Events

From Spotlight to Strategy-Master of Both Worlds

Concepts

We Just Don't Think Outside the box

360 Marketing

Full-Spectrum- Smart, Strategic & Impactful

Celebrity Management

Where Star Power Meets Strategy

Exhibition

Stands That Speak Louder Than Words

Production Power House

Ad Shoots, TVC's & Brand Videos

iOT Concepts

Where Innovation Meets Interaction

Global Brain Trust

Connectivity Across Continents

Words That Inspire

"I can't say enough about the outstanding service I received from your company. Their team went above and beyond to meet our needs and exceeded our expectations."

Rajesh Mehta, CEO

Leading FMCG Brand, Dubai

"SME Events & Marketing brought our vision to life in a way that exceeded expectations. Aakriti’s personal touch, combined with her ability to blend cultural nuance with contemporary ideas, created an activation that was memorable, meaningful, and perfectly aligned with our brand story. Truly a partner who makes a difference."

Sarah Farsi, Marketing Director

International Lifestyle Brand, Dubai

"The Dubai event managed by SME Events & Marketing exceeded every expectation. The team’s ability to merge contemporary concepts with UAE traditions made it both memorable and meaningful"

Mehwish Khan

Corporate Marketing Lead, Dubai

"The Dubai event managed by SME Events & Marketing exceeded every expectation. The team’s ability to merge contemporary concepts with UAE traditions made it both memorable and meaningful"

Mohammed Al-Fahad

Experiential Marketing Lead, Dubai

"Aakriti and her team brought our Dubai launch to life with unmatched style and precision. Every element of the event felt bespoke, culturally resonant, and incredibly engaging"

Omar Khalid, Marketing Director

Luxury Real Estate, Dubai

"Aakriti and her team transformed our launch event into an experience people are still talking about. Every element, from concept to execution, was seamless, creative, and perfectly aligned with our brand’s story"

Neha Kapoor, Brand Manager,

Tech Start Up, India

"SME Events & Marketing brings a rare combination of creativity and operational precision. Their team executed a complex exhibition flawlessly, making it feel effortless while leaving a huge impact on attendees"

Anjali Rao, Event Director,

International Exhibitions, AUH

"Collaborating with Aakriti was an absolute pleasure. Her understanding of audience engagement, event flow, and experiential storytelling is second to none. She elevates every activation beyond expectation."

Karan Mehra

Senior Event Producer, Dubai

Our Founder

At the helm of the agency is Aakriti, a visionary strategist whose career spans over three decades in Dubai and 16+ years of leading transformative events, brand activations and creative campaigns. She began her journey with NDTV Good Times, honing her storytelling skills and creating experiences that resonated deeply with audiences. Her path then took her to influential roles at BookMyShow UAE and Times of India, where she mastered consumer engagement, marketing strategy and cross-platform execution.

For her the agency is never “just another agency.” It is a platform to make a real difference for every client. She personally adds her touch to each project, blending the rich traditions of the UAE with its modern, contemporary spirit to craft unique narratives. Every brand, every event and every campaign is treated as a story waiting to be told ,one that is culturally resonant, visually compelling and strategically impactful.

Under her leadership, the agency operates as an extension of its clients vision, delivering experiences that are not only innovative and precise, but also thoughtful, immersive, and meaningful, across India, Dubai, KSA, and London.